customer
Testimonials
https://www.sld.com/wp-content/uploads/2023/05/SLD_WebsiteTestimonials_Teaser_v1.mp4 Lynn Ryan MacKenzie PhD, CHE, CMQ/QECDIChief Executive Officer,Child Development Institute OUR EXPERIENCE IN WORKING WITH SLD WAS REALLY POSITIVE“The process itself was quite thorough and thoughtful, so I felt there was a lot of expertise that SLD brought to the table. Not only in the art and creative part but in the people part
How To Develop an Omnichannel Customer Journey
As consumer shopping patterns and expectations are constantly evolving, it’s important for retailers to ensure an effective omnichannel strategy is implemented within their customer journey. To deliver an impactful service experience, organizations need to ensure that all customer touch points truly reflect their customer’s shopping habits. Not only should the customer journey consider both the
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Using Neuroscience to Better Understand Consumer Behavior
For brands, the key to growing marketshare and consumer loyalty often lies in fulfilling consumer’s deep subconscious emotional needs that other brands have failed to meet. Delivered through innovative and at times disruptive products and solutions, many companies have accomplished this feat by moving a consumer from needing something to desiring it. Getting to the heart of what drives
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The Influence of Digital Technology in the Shopper Journey
Digital technology has changed retail. You can now buy an item from your phone and have it shipped to you without ever visiting a store. If shoppers actually visit a retailer, they often encounter digital technology such as screens, mobile app integration, augmented and virtual reality, and mobile payments. These digital experiences can help attract,
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Eight Ways Banks Need to Adapt for Customer Retention
The financial services industry is undergoing massive change and financial brands must ensure they are taking the right actions to attract and retain customers in the most cost effective ways. We see eight ways banks need to change their behaviors toward customers in order to grow their brands. 1. Find your brand purpose Have a
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How to Capitalize on Unmet Customer Needs in Foodservice
Foodservice is in transition. Technology is enabling new processes, categories are blurring to steal share, and customers are demanding more. Due to the disruptive nature of these transitions, it is becoming vital that traditional chain restaurant businesses act quickly to remain relevant; those that do not accept and embrace the change are facing declining market
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