CPG Brands Archives

Behavioral Tools for Sustainable CPG Choices

Consumer research tells us shoppers want sustainable CPG products and will even pay more for them. However, as many brands know from experience, consumers don’t always follow through on this intent. In this blog we take a behaviorally informed view to explore the reasons consumers may not actually purchase more sustainable choices, even though they […]

How CPG Brands Can Succeed With Direct-to-Consumer Platforms

Brand Strategy, Design Innovation, Food and Beverage / Sebastian Maynard

CPG brands are trying their hand at direct-to-consumer e-commerce with mixed success. In our 2021 E-Commerce for CPG Brands consumer study, one of the takeaways was that respondents would consider going to a CPG site for a better price. While brands like Unilever have offered bundled subscriptions with a deep enough discount to achieve some

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CPG Brands

Behavioral Tools for Sustainable CPG Choices

How CPG Brands Can Succeed With Direct-to-Consumer Platforms

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