As we look back on 2021, it would be nice to be able to view COVID-19 in the rearview mirror with a sigh of relief. But to quote Michael Corleone, “just when I thought I was out, they pull me back in!” This must be the way a lot of brands are feeling right now, […]
The Best Brand Pivots of COVID-19 Read More »
The world continues to struggle to contain the COVID-19 pandemic, and in its wake, consumer behavior, and therefore, brand service design, is being rewired. The good news is the recent announcements by Pfizer Inc. and Moderna regarding the viability of their vaccines energized financial markets and provided a much-needed sign of hope. The race to
What Brands Can Learn from the COVID-19 Vaccine Trials Read More »
WHY ARE SOME PEOPLE AGAINST MASKS? The vocal minority of anti-science activists appear to be hogging the spotlight as the pandemic surges on, with anti-mask communities spreading misinformation on social media to the general public. This misinformation ranges from dangerously believable to full conspiracy theories. One approach is spreading “alarmist” statements, for example claiming that
Four Ways That Brands Can Encourage Mask-Wearing Read More »
COVID-19 has accelerated many trends, one of which is the demise of poor performing retail chains. In recent recent news, brands such as Brooks Brothers and Pier 1 Imports have joined an extensive list of retailers filing for Chapter 11. For many retailers, even before the pandemic the size of their network was bloated and brought down the overall performance
Why Retail Stores Are More Important Than Ever Read More »
Amidst COVID-19, many retail industry experts’ response to the pandemic has been to question the future relevance of the bricks and mortar retail channel. They argue the pandemic has accelerated the current damage created by trade wars, the consumer shift to online retailers and the fact that North America is over stored, leading to the
Strategies For Retail Brands During and After COVID-19 Read More »
Download This Report and Take It With You! China’s post-pandemic shift to a new normal started more than a month ago, with the majority of businesses fully operational. The pandemic has temporarily slowed China’s growth, due in part to the disruption in exports as most Western countries’ manufacturing and service industries remain significantly impacted by
What Banks Can Learn From China’s Handling of COVID-19 Read More »
The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let
Short-Term Strategies for CPG Brands Amidst COVID-19 Read More »
Not since the second world war has the entire planet been so focused on a singular event. Stories about economic impact, charts of the curve… it’s all consuming and can feel exhausting. But in the midst of the anxiety and very real impact, there are also stories of inspiration – people doing what they can
The Best Brand Responses to COVID-19 Read More »
THE SLD COVID-19 TOOLKIT Insights and Strategies on how to thrive in a post-pandemic world COVID-19 Toolkit To help brands better understand how COVID-19 will impact their business, SLD has conducted consumer and industry research to determine how needs, behaviors, and loyalty will been impacted by the current pandemic. Below is an assortment of resources
The foodservice industry has not lived through a global crisis of such magnitude since World War II. Arguably even the greatest wars have not matched the impact of COVID-19 on the foodservice industry. Built on strong social values of sharing time together, during other kinds of crises the foodservice industry has offered a meaningful way
Strategies for Foodservice Brands Amidst COVID-19 Read More »
COVID-19 has accelerated what was starting off to be a shaky start to the new year with trade conflicts leading to fuel wars, as one example. Our “new normal” means social distancing, washing our hands more in one week than we did through all of 2019, working remotely, worried about whether it’s safe to buy
2020: The Lost Year Read More »
The globe is being disrupted due to the rapid transmission of the COVID-19 pandemic. In response, retailers and financial institutions have initiated social distancing strategies to minimize the spread of the virus. These initiatives include marking safe distances within waiting queues, limiting the number of customers in the store, adding plexiglass screens to separate staff
Strategies for Retail Banks Amidst COVID-19 Read More »
