So, you have a great brand, exciting product, and are eager to share it with the world. You run advertisements and in-store campaigns, partner with influencers, and make sure that your product is available to be purchased online. However, without one crucial component, finding success may prove to be a challenge. Whether online or in-store, […]
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The Ins and Outs of Robot Greeters How Can Robot Greeters Improve Your Customer Experience? These electronic greeters are available 24/7, multilingual, responsive, always smiling and capable to handle an almost infinite amount of information. Their strength also lies in the fact that they can be “emotional” and “non-emotional.” Their “emotions” powered by
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There are many lessons to be taken from COVID-19 and how consumers have changed their shopping habits. From online versus in-store to big box versus mom and pops, some shifts may have longer-term ramifications than others. One interesting (if not surprising) result of the current pandemic is that brand loyalty is often replaced in favor
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We’ve all been there: excited and passionate to do something and then…we don’t do it. Often this can be seen with forgotten New Year’s Resolutions, unopened books, and abandoned gym memberships. This phenomenon, defined by behavioral psychologists as the “intention-action gap,” has been a challenge for marketers, who know all-too-well that enthusiastic consumers in surveys and
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The following is an excerpt from Jean-Pierre Lacroix’s Desire by Design. To learn more about the book, click here. Brand loyalty is the ability to build sustainable relationships between brands and consumers by providing both a functional and emotional benefit that meet the meaningful needs of the consumer. Certain circumstances or triggers have to exist
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Imagine the day a car can become an extension of your living room, where you can continue your leisurely activity of choice while being transported to your final destination. Well, it could be coming as soon as 2030! Self-driving cars are all over the news, with much publicity and anticipation as this futuristic marvel is quickly
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Not only does a successful brand clearly define a unique and ownable position in the market, they also deliver on their promise and make an emotional connection with their customers. Brand assets such as tradition and performance are still relevant to consumers; however, these are ceasing to determine solely whether a person buys from one
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