Another year has come and gone, and that means it is time to do some reflecting. 2018 saw a lot of companies (including ours) undergo a rebrand, and as with every year, some turned out better than others. While there are many reasons that a company may opt for a rebrand, one thing is certain: […]
Our Favorite Rebrands of 2018 Read More »
Brainstorming is a common technique used by many organizations to create new concepts and products. In a typical brainstorming session, a small group of people discuss potential ideas and solutions. The goal is to generate and record as many thoughts as possible by postponing judgement and analysis, and encouraging unusual or far-fetched contributions. In theory,
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So, you are ready to introduce a new design for your brand. It looks modern and appealing, and you think it will create a strong impact. But how can you be sure that your customers feel the same way and that this design resonates with them? Reflecting on how you, or your agency, developed and
Which Type of Design Research Should You Use? Read More »
The importance of brand authenticity came to the forefront more than ten years ago when demographers started to raise awareness of the buying power of Millennials. With the failure of banks in 2008, and many corporate scandals making the headlines, it’s not surprising Millennials were looking for brands that were authentic and approachable. The Mirriam-Webster
Five Important Factors in Achieving Brand Authenticity Read More »
The investment in developing a new supermarket design is significant, and the risk is enormous. With most supermarket and grocery chains consisting of thousands of locations, converting to a new concept can be laborious and span many years. On average, most good operators renovate about 5 to 10 percent of their stores per year, putting
What is the Lifespan of a Supermarket Design Concept? Read More »
Getting what you want from your design agency can sometimes feel like a game of Broken Telephone – you think you’re being clear and helpful, the creative team thinks they’re offering solutions that work, but at the end of the day, the final deliverables aren’t quite right and no one knows who is to blame.
Write So Designers Will Listen: 5 Mistakes to Avoid When Writing a Design Brief Read More »
Categories in today’s market are becoming less defined, as foodservice blends with grocery and retail and cafes offer added value within banks, bookstores, and gyms. Customers are looking for choice, custom experiences, convenience, multi-functionality, and less cultural rigidity. All-day breakfast is becoming a popular restaurant offering, the demand for gender-neutral clothing is increasing, and hybrid
Keep Your Restaurant Relevant With These Hybrid Design Tips Read More »
The food service category is in transition and many new restaurant concepts are emerging. Many established restaurants are struggling in this evolving market. Refreshing your restaurant’s brand ensures future relevance. Now is the ideal time to start the process. Business may be decreasing because of more competition or not meeting customers’ changing needs as effectively
Five Steps to Refresh Your Restaurant Experience Read More »
It seems nowadays everyone is a foodie – with the hashtag “foodie” being used over 244 million times on Instagram. It’s not a surprise that restaurants are feeling the pressure to attract more of a foodie generation to their facilities. How do you begin to legitimize your restaurant as a “foodie” establishment in the eyes
How to Better Appeal to “Foodie” Millennials Read More »
When you are embarking on any kind of change for your foodservice brand, regardless of the degree, it is critical to get a good understanding of where your brand fits into the industry landscape. One of the most recognized tools to create this view is the SWOT analysis. However, we often get asked questions about
[Worksheet] Foodservice SWOT Analysis 101 Read More »
Rebranding is often a messy process, but when it comes to rebranding an entire franchise, it can get downright adversarial. The relationship between franchisees and franchisors can often become strained as franchisors want to update their brands quickly and broadly, while franchisees can feel frustrated and resentful when they don’t understand the reasoning behind high-level
How to Rebrand Without Alienating Your Franchisees Read More »
Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can
Get Investors Excited About Your Corporate Rebranding Read More »
Latest White Papers 2025 SLD Trends Report The road to 2025 is marked by shifting priorities and expectations. As consumers redefine their values in response to economic pressures and cultural changes, brands… Read More Digital Signage Study: Impact And Insights THINK Digital signage in bank branches has become essential in transforming customer experiences and communication
