It has been a long time since we have experienced such a disruptive year. Many of us are wondering if 2021 will bring with it the same level of uncertainty or if the dust will settle, and what a new normal will look like. To that point, at the end of each year, we provide […]
Six Things That Will Define 2021 Read More »
The following is an excerpt from Jean-Pierre Lacroix’s Desire by Design. To learn more about the book, click here. Brand loyalty is the ability to build sustainable relationships between brands and consumers by providing both a functional and emotional benefit that meet the meaningful needs of the consumer. Certain circumstances or triggers have to exist
The Key Triggers That Drive Brand Loyalty Read More »
Emotions drive the majority of our purchase decisions and most are at a deep rooted subconscious level. Our previous blog on neuroscience research reviewed the new tools available for marketers that are wanting a stronger understanding of how their customers feel towards various research stimuli. However, there are a variety of factors marketers and retailers can consider
Increasing Sales With The Five Emotional Levers Read More »
The goal of any restaurant operator is to drive repeat visits. Loyal customers tend to drive better margins and greater sales (while also providing some predictability to same-store sales) and cost less to market to than new customers. When considering brand loyalty for food service operators, fostering a sense of belonging is crucial to creating
Brand Loyalty in Foodservice: How to Create a Sense of Place Read More »
