When you are embarking on any kind of change for your financial brand, regardless of the degree it is critical to get a good understanding of where your brand fits into the industry landscape. One of the most recognized tools to create this view is the SWOT analysis. We often get asked questions about how […]
The Importance Of SWOT Analysis for Financial Services Brands (Free Guide) Read More »
One of the top five things people want from their banks is advice on how to better handle their money. But although banks offer such services, consumers, especially Millennials, are not actually asking for this advice. This CGI report puts banks at the bottom of the list people turn to for consultation when making a
Why Customers Aren’t Asking for Your Financial Advice Read More »
In a competitive banking landscape, it is often difficult to stand out and truly connect with customers. Financial services are challenging to promote. They are complex and mostly conceptual, and can lead to financial institutions all seeming the same. Branding can help solve these issues. It can differentiate a financial institution by expressing an identity
Three Visual Strategies to Connect with Banking Customers Read More »
We recently spoke at the BAI Beacon conference held in Chicago about the work we completed for Regions Bank, a large regional bank with roots in Birmingham, Ala. The conference was well attended by more than 1,500 bank leaders and executives covering a wide range of relevant topics providing insights into what is top of
Brace for More Changes in the Banking Industry Read More »
