Mapco Mart operates over 300 convenience stores under various banners in the Southern U.S, Tennessee, Alabama, and Virginia. While they command a strong retail consumer base, Mapco had been slow to react to radical trends that were greatly affecting the convenience store industry as a whole, and looked to Shikatani Lacroix to identify their core strengths and unique touch points to overhaul their retail environments and offerings.
With increasing pressure from competitors reporting record returns by elevating the consumer experience and delivering beyond customer expectations, Mapco needed to evolve its brand image and retail experience to remain competitive and grow its share in the marketplace.
Evolving the brand image to stay relevant
“The new concept better positions Mapco Mart to speak to the aspirational consumer who expects more than traditional convenience”
Shikatani Lacroix undertook extensive brainstorming and research in order to identify Mapco Mart’s core strengths and unique touchpoints.
Shikatani Lacroix developed an integrated retail environment for Mapco Mart that communicates to the customer its emphasis on fresh made-to-order foodservice, an expanded proprietary coffee and cold beverage program, and fresh grab ’n go items.
The new Mapco Mart design reinforces the brand’s fresh new approach, and better positions the brand to speak to the aspirational consumer who expects more than traditional convenience.
Petro-Canada required an employee branding and student recruitment program that...
We assisted Cineplex Entertainment in visualizing and capitalizing on innovative...
Shikatani Lacroix helps lead the reinvention of M&M Meat Shops brand
We identified the optimal retail brand experience, strategically transformed the...
M&M redesigned its entire packaging line as part of a complete brand overhaul for...
Canadian coffee company Second Cup retained Shikatani Lacroix to help execute its...
