Share This Page

Higher Ground


responsive image

Higher Ground Toronto


Higher Ground

The new store design for outdoor lifestyle retailer Higher Ground showcases the brand personality to create an identifiable and memorable look.


Years ago, the appeal of outdoor lifestyle apparel was limited to hardcore adventure enthusiasts but now the active wear market is growing and attracting a wider range of consumers.

Founded in 1987, Higher Ground has been a go-to destination in Toronto for urban fashionistas and outdoor enthusiasts by merging curated “adventure wear” with fashionable men’s and women’s attire.

The Challenge

To attract a broader clientele at lifestyle clothing retailer Higher Ground, Shikatani Lacroix recognized the need to showcase the personality of the store, and give it a branded, identifiable and memorable look.

A memorable retail concept

"This innovative retail space mimics the outdoor environment, where its lifestyle apparel will live, by bringing the outside in" – Jean-Pierre Lacroix, President of Shikatani Lacroix

Our Process


In keeping with the store’s outdoor active lifestyle theme, we brought the outside in. We chose many natural finishes: distressed wood floors, natural slate tile, and exposed brick walls. (Existing brick walls were found during the construction process so we kept them exposed.)

Throughout the store, we leveraged the warmth and natural feeling of wood in many ways. Mennonites made the display tables using reclaimed wood from old barns. Barn board and Kirei board – manufactured from renewable or reclaimed agricultural by-products – are used on the shoe wall. The cash desk is faced with wooden logs cut into slices. More cut logs are displayed in the shoe department (reused from a felled city tree). And there is a stacked wood wall treatment in the display window.

Behind the cash desk we hung photographs of mountain ranges with the same profile as the company logo taken during different seasons, which can be switched out depending on the time of year.


Beyond the monetary measures of increased ROI and higher profits, Higher Ground has also seen a boost in brand awareness and store traffic. The design presents Higher Ground with a compelling brand image, which has resulted in stronger customer recognition, positive word of mouth and an increased interest in the store and brand.

Related Work
more projects slider image

adidas Golf

Shikatani Lacroix Design helps adidas Golf own an at-purchase moment through this...

more projects slider image

Cineplex Entertainment

We assisted Cineplex Entertainment in visualizing and capitalizing on innovative...

more projects slider image

Grand & Toy

Grand & Toy enlisted Shikatani Lacroix to execute a major business transformation...

more projects slider image

The Source

Shikatani Lacroix transformed electronics store The Source into an immersive,...

more projects slider image

FLOW by Cable & Wireless

Elevating retail experience design standards in the Caribbean with the redesign...

more projects slider image


Our retail strategy for OfficeMax included the development of a new vision,...