Richard Dirstein discusses the importance of recognizing your loyal customers.
Transcript
Hi, I’m Richard Dirstein, and I’m going to spend a few minutes talking to you about how to recognize your loyal customers. So, you’ve got loyal customers, congratulations, that’s no small feat. And you’ve had customers who invested both their time and their money to repeatedly come back to you and your establishment because they’ve had a great experience with you. So, how can you do a better job of letting them know that you’re there for them, and that you wanna have them keep coming back?
One of the first ways is to see them, to recognize them, you know? To give them a name instead of a number. Starbucks is a great example of this, where Starbucks asks for your name on…they put it on your cup. This experience is being created for you, not number 347. So again, create that personal relationship.
Lots of companies are using geofencing and activation through wireless technology to help them understand who’s approaching their facility, that they’re in the restaurant, and to help the staff better recognize their customer by name. And also, be ready because they have a common order that they will always get.
When you do these things right, your customer will feel seen, they will feel recognized, and they’re more likely to share their experience, which is great. When you have customers who are brand ambassadors for you, that’s honest, great press. Not just amongst their verbal friends and verbal communications, but also through their social channels.
These are just some of the ways that you can recognize your loyal customers.
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