Shikatani Lacroix was initially hired to develop a corporate identity for the newly amalgamated Town of Essex. Through extensive research and discussion, SL identified a need for an entire branding strategy that would include signage and wayfinding throughout the town and surrounding areas. Comprehensive signage standards were developed to ensure that execution of the signage program was well managed and risk free. Bright and unique identity signage now greet people when they enter the town. At least five sign types were selected based on their application on site.