In order to maintain their leadership position in the marketplace, tea industry leader Tetley initiated qualitative research to identify the “perfect herbal tea experience”, and put Shikatani Lacroix the test of developing packaging to create a sensorial experience for their line of herbal teas. The SL team explored multiple colour treatments, font styles, borders, illustrations, and shapes for the newly named inspire, delight, dream, revive, soothe, tranquil, and warmth herbal tea varieties. The final design choice leverages subdued, muted earth tones and a simple, more feminine graphic treatment to capture the essence of a therapeutic herbal tea experience.