Second Cup Tea
SL participated in a retail packaging redesign initiative for The Second Cup Coffee Company which included an upscale line of loose leaf teas. Since many consumers perceive loose tea leaves to be of a higher quality than tea bags, the goal was to elevate the image of the entire Second Cup tea line with the addition of the loose tea offering. SL designed sleek canisters that create an upscale appeal through the use of photography and colored banners in muted, soothing tones to communicate the 3 varieties. The new Second Cup logo is also featured, acting as a quality seal.