Kruger Products saw an opportunity to build on the success of its holographic Holiday Cubes with a spring 2011 execution of attractive designs. Shikatani Lacroix designed three unique, spring-themed, holographic cartons – Fuchsia Poppies, Peacock Feathers and Vibrant Butterflies. The brightly coloured designs offered a unique look and feel that differentiated the cubes from other Scotties designs and competitive offerings. The attractive, eye-catching designs, enhanced by the subtle holographic substrate, have created strong consumer and trade appeal, with several retailers adding the cubes as a year-round listing.