Shikatani Lacroix designed a cohesive look and feel for this family of fair trade coffees, while communicating the individual product’s region or organic properties under one master brand. The colours are bright, warm and rich to convey the premium quality of the coffee, while the imagery depicts where the coffee originated.

The product family was recognized by the Canadian Council of Grocery Distributors as a 2009 Canadian Grand Prix New Product Awards finalist, based on the following criteria: uniqueness and innovation, product characteristics, presentation and packaging, overall consumer value, and consumer acceptance.