Herbon was the first company in North America to put therapeutic amounts of echinacea in a cough and sore throat lozenge. Herbon approached Shikatani Lacroix to develop a name, position, packaging and initial design concept for its new line of reformulated throat lozenges. SL created the name Rockhoppers for the children’s sub-brand, and working with the manufacturing team developed a new product with visible flavour beads. SL also developed a new identity for Rockhoppers that included a range of illustrations of the famous Rockhopper penguins.