Capitalizing on current trends in pop culture, like Jersey Shore’s Snooki and her love of pickles, Doritos® introduced a new flavour: Intense Pickle.

Shikatani Lacroix’s design solution for the new flavour communicates the intense pickle taste, while at the same time complementing Doritos®’ existing portfolio of flavours. The fun and modern design in bright yellows and greens depicts the skin of a pickle and its intense flavour.