Campbell’s Gardennay
Gardennay is a line of gourmet ready-to-serve soups made from wholesome, quality ingredients from Campbell’s. Shikatani Lacroix has worked on many initiatives with the Campbell Company of Canada, and was excited to be involved in the development of packaging to reflect the premium positioning of this fresh new product. The traditional Campbell’s red color was retained, while appetizing photography of fresh vegetables was incorporated to emphasize fresh taste, and an icon was developed to communicate that the product is suitable for vegetarians.