An established product innovator, PepsiCo wanted to be the first in Canada to launch a revolutionary new beverage – vitamin-enriched water with a low calorie all natural sweetener called PureVia, a pure extract of stevia. Based on the success of previous collaborations, including Aquafina Plus+ Vitamins enhanced water, PepsiCo entrusted Shikatani Lacroix to create packaging designs to showcase its new Aquafina Plus+ Vitamins 10 Cal brand and wave bottle.