Tbooth wireless offers an extensive selection of cellular phones from Canada’s top wireless carriers, along with a wide variety of accessories, all at one location. Shikatani Lacroix was challenged to design an uncluttered retail environment that showcased Canada’s top wireless brands in one store, giving each carrier equal prominence while promoting them all under one master brand.

A storefront column of stacked coloured bands, with each colour emulating a different cell phone carrier, acts as a beacon within the mall and advertises Tbooth wireless as a multi-carrier retailer. Freestanding tables allow sales staff the mobility to interact with customers instead of being stuck behind a counter. Wall panels provide designated display areas for each type of accessory, separated by wood columns and large Tbooth wireless graphics that create visual breaks for the eye. And a staggered accordion wall houses cell phone manufacturer’s customized product stands, allowing for ease of shopping.