Scores Restaurant
The Scores Restaurant concept premiered in 1996 in Quebec. Scores offers a family-friendly, casual setting with a menu featuring their delicious rotisserie chicken, ribs and an all-you-can-eat salad and soup bar. Imvescor Inc., who owns Scores also operates the Pizza Delight, Mikes, and Baton Rouge brands retained SL to leverage the brand’s current equities as part of an expansion program. SL was retained to develop a new consumer experience that build on the Quebec chain’s success, allowing for a heightened sense of fun while still communicating a quality and value image.