Shikatani Lacroix

Well-known for its East-Coast friendliness and Italian-inspired menu of pizza, pasta and salads, Pizza Delight started out as a small take-out restaurant in New Brunswick and is now one of the most profitable family restaurant chains in the country. As competitive threats emerged in its core markets, Pizza Delight recognized the need to redefine its consumer experience and brand personality, and to better leverage its equities in new regions. Shikatani Lacroix was retained for the challenge, with the task of designing a new restaurant prototype to reflect the renewed brand identity.