Grand & Toy New Experience
Grand & Toy, Canada’s™ leading office solutions provider, was looking to reposition the company and evolve the thinking to better reflect the needs of its small business customers who are looking for more than the conventional supplies. Rather than match the big box stores in terms of volume or variety, G&T chose instead to focus on developing a broader range of office products and services that catered to this customer segment needs. Shikatani Lacroix Design was retained to assist in Grand & Toy’s™ business transformation as part of a store of the future new design. The challenge: the new design had to fit within the existing space while maximizing the merchandise mix and assortment.