Dairy Queen
In recent years, International Dairy Queen realized the need to remodel its facilities in order to compete in a shrinking marketplace. The intent was to reposition the chain under a new banner along the lines of the increasingly popular fast casual model, featuring fast food eatery counters with higher-quality menus and environments. Shikatani Lacroix was brought on board to conduct extensive research, as well as lead the creation and development of the new store name and format.