Pattison Sign Group (PSG) is the largest on-premise sign manufacturer and visual communication company in Canada, and one of the largest in the world. Shikatani Lacroix was retained by the Pattison Sign Group to develop a new position and tagline, and to design new marketing communication materials for the PSG organization. With an eye image featured as a symbolic focal point, color blocking techniques, and information segmentation, the new PSG brochure engages the reader and highlights Pattison’s competitive advantages.