Panasonic
Panasonic Canada wanted to reorganize two of its industrial divisions into a new business-oriented unit (Communications and Digital Systems Division – CDSD) with a target market of Fortune 1000 companies as well as federal, provincial and municipal government offices. Shikatani Lacroix was enlisted to generate a corporate name for the new entity, as well as a positioning statement and brochure to promote cross-divisional sales of the Panasonic business product offering.