Shikatani Lacroix used vibrant graphics, colourful photographs and captivating copy to detail the launch of Kruger Products’ sustainability initiative and to highlight its environmental record. The look and feel is contemporary, approachable and confident, and includes an array of colour – not just green. Even the brochure itself is sustainable. Made from recycled paper, it has division-specific insertions allowing for customization and the elimination of unnecessary waste. The brochure played a key role in defining the corporate communication plan for Kruger’s Sustainability 2015 program, and has been used as a reference for the development of other communication vehicles supporting the initiative.