Community Care Access Centres (CCACs) are local organizations funded by the Government of Ontario to help people access government-funded home care services as well as the array of community support and health agencies in our communities. As the result of a recent reorganization, CCAC decided to embark on a collective exercise to create a focused brand identity and to raise the community’s awareness of the organization. They retained LEVEL5 Strategic Brand Advisors and Shikatani Lacroix to collaborate on the project.