Less is More
JP Lacroix’s presentation at Pepsi-QTG’s Innovation Fair on May 21, 2008.
blink-it.pdf
RGD and The Future
JP Lacroix, former two-time President of the Association of Registered Graphic Designers of Ontario provides his vision of the association’s future.
download.pdf (72kb)
Generation’s Eating Habits
JP Lacroix’s presentation at the Guelph Food Technology February 2007 Conference on the trends and behaviours of Generation Y and X.download.pdf
Managing Brands
A white paper on the processes and principles in the effective management of brands.
download.pdf (284kb)
Getting the Most Out of Your Identity Program
A review of five rules to help you get the most out of the application of your identity to signing.
download.pdf (1.5mb)
Cradle-to-Cradle Design
A report on key strategic factors and implementation steps for sustainability programs.
cradle-to-cradle-packaging_rev2.pdf
Leveraging Canada’s Food Guide in Marketing
A presentation outlining the opportunities marketers can take advantage of with the new Food Guide to Healthy Eating.
download.pdf (1.4mb)
Green - The New Color of Retail
A presentation identifying the ways brands can use colors and other sense stimuli to their advantage.
greendesign.pdf
Finding Your Way
JP Lacroix’s white paper on the implementation of effective wayfinding systems.
wayfinding.pdf
Packaging ROI
Review how to maximize the effectiveness of your packaging and clearly identify its return on investment value.
packaging-performance_rev2.pdf