Jean-Pierre Lacroix is part of a delegation of Registered Graphic Designers speaking at the Canadian Society of Association Executives‘ 2nd annual Winter Summit, held today in Guelph.
The session, Design at Work – Association Style, was successfully submitted by the Association of Registered Graphic Designers of Ontario, and consists of case study presentations by professional designers who work with non-profits. Of the more than 50 submissions that the RGD received for its proposal, six R.G.D.s were selected.
Jean-Pierre will be presenting Shikatani Lacroix’s creation of the new identity for Canadian Blood Services’ stem cell and marrow program, OneMatch. He will be discussing how graphic design contributed to the success of the project and how CSAE members can learn from this client/designer collaboration.
January 27th, 2012 | Published in Branding, Communication, Identity, News, Nomenclature, Positioning
