New Logo Unveiled For Concerned Children’s Advertisers (CCA)
Friday, August 27th, 2010Shikatani Lacroix is proud to have designed the new logo for Concerned Children’s Advertisers (CCA). Included below is the press release from CCA:
For 20 years, Concerned Children’s Advertisers (CCA) logo has been widely recognized featuring a hand-drawn exclamation mark It became apparent that the logo should evolve to reflect the new organization. With that in mind, a working group of the Board of Directors, including Laura Baehr (Corus Entertainment), Catherine O’Brien (Nestlé) and Kathryn Matheson(Pepsico), worked alongside CCA’s staff and design agency Shikatani Lacroix to revitalize the CCA logo and better expose the organization’s child-friendly spirit.
That said, we are pleased to present to you the English and French versions of CCA’s new logo (attached). The new logo continues to utilize the equity in the exclamation mark in a more playful, friendly way. Additionally, the use of the organization’s colours, blue and green, reinforces the organization’s child and family friendly nature. Finally, the inclusion of the program name, Long Live Kids, identifies the rallying cry that drives the organization’s work.
On behalf of the Board and the organization, we would like to thank Laura, Catherine and Kathryn for leading this project – a true example of their professionalism and passion for CCA. We would like to thank Kathryn for helping us to obtain a very talented agency in Shikatani Lacroix, from the research they did to the final execution, Diane Mullane, Senior Account Director, and Bob Capling, Senior Designer, have absolutely delivered and were a pleasure to work with.
Overall, revamping CCA’s look and feel more clearly defines the organization and the positive work we do to give Canadian children the tools to be media and life wise. This will enable our audiences to better understand the important role we play in helping children to lead long, healthy lives.









