Shikatani Lacroix

Background

TD Canada Trust, Canada’s second largest financial institution identified the need to evolve their retail experience to better reflect the needs of the customers and their “Comfort” brand position. That is when Shikatani Lacroix Design stepped in and developed new digital signing and in-branch communication architecture for TD, to create a new customer-centric experience.

Challenge

The new design needed to seamlessly integrate with the existing branch décor while ensuring that the new elements stood-out and properly complemented the sales and service layout. Another challenge was the way the new experience had to be delivered as part of current facility budgets, with no incremental spend allocated to the new program.

Solution

Shikatani Lacroix (SL) developed a new décor program that worked with the current facility décor while communicating a lighter and fresher image to customers. In addition, SL created some unique experiential features that include a Community Room designed to fit larger groups of customers, a Community Wall that shares a pictorial story about the local area along as well as a large LCD screen that features the latest community programs. In addition, a Kids’ Area was created, equipped with books, toys, and a computer that provide access to safe and fun children’s websites. Interactive units such as web kiosks, and online brochure library were installed to enhance customers’ bank experience.

Results

Response by customers and visitors has been overwhelmingly positive.