Blink Factor

Consumers are overwhelmed with choices and connected with brands. To reach them, it is critical to leverage the nuances and intricacies of visual communication.

Focus

Instantly, brands must catch a potential buyer’s attention and convey an essential and distinctive product attribute. We find the most powerful means to bring to your product into sharp focus.

Connect

Eye-catching design is only the beginning of successful branding. To trigger a buying decision, we must move the buyer to interact with the product and its promise.

Deliver

Multiplying store traffic, generating shelf turnover, increasing monthly sales, creating value... our branding solutions stand out and deliver.

= Blink Factor

Our Philosophy

The Blink Factor

The Blink Factor is an equation, a model for creating compelling brand presence and a standard for determining how well a brand is succeeding, based on brand perception and brand worth. Brand Perception: The impression formed about a product: its image, character, and promise. Brand Worth: The value that people see in the product, and the consideration they give to how it may add to their lives. Properly crafted, both elements will grow over Time, incrementally at first, then exponentially as exposure to the brand builds.