Mr. Lacroix, invited speaker at TD Canada Trust Webinar on U.S.P.
TD Canada Trust has invited Mr. Lacroix to speak at an upcoming FREE online seminar that will show you how to create a Unique Selling Proposition (USP) for your business. Learn how to position your products and services in a way that distinguishes your business from your competitors, keeps your brand top of mind with customers, and increases your sales. The session is hosted by Irene Law, Senior Manager, Business Banking, TD Canada Trust and includes Jean-Pierre Lacroix, President of Shikatani Lacroix, one of North America’s leading branding firms and Michael McDerment, CEO and Co-Founder, Freshbooks, the Leader in Online Billing.
The session will be held Thursday, October 22, 2009, 12 noon eastern standard time.