Shikatani Lacroix

Background
Kruger Products wanted to launch a new lineup of tissues called Scotties EnviroCare, with four cartons under the new brand that communicated the environmental positioning of this new offering. The new offering would be 100% recycled fibre content and feature environmentally responsible packaging.

Challenges
Shikatani Lacroix Design was given the task of designing the cartons to fit within the overall feel of the Scotties family. The new branding for Scotties “EnviroCare” needed to communicate the environmental positioning of the brand. The designs for the cartons needed to represent Kruger Product’s commitment to providing Canadians with what they need and want, while also allowing for the incorporation of tissues within the consumer’s room décor.

Solution
Several design concepts were explored while conforming to the brand hierarchy. We developed themes that were illustrative, modern, and environmental, incorporating illustration and photography to create package designs that stood out on shelf. The new series of EnviroCare box designs feature modern nature-focused motifs in soothing green and earth tones.

Result
In March Scotties EnviroCare, a 100% recycled premium facial tissue was launched. Packaged in four new, chic and natural designs, the product will offer an eco-friendly option Canadians can feel good about, delivering quality that consumers have come to expect from Scotties.