Scotties Smooth Sales
Background
Kruger Products, makers of Scotties Lotion, wanted to drive purchase and grow the category and turned to SL for package redesign that communicates softness and the luxury of lotion.
Challenges
Communication of “Lotion” is key and we needed to create a unique Scotties look and feel that is distinctive from the competition. The design had to be contemporary but not too trendy and had to be within supplier capabilities and requirements.
Solution
A variety of eye-catching and fresh designs were explored, focusing on the therapeutic benefits of the Scotties Lotion. Muted, calming and innovative graphics with a soft colour palette were applied, which help build category leadership while evoking an emotional connection to Scotties. We created a unique packaging that is modern but not dated, with a look that is differentiated from the competition and appeals to women looking for a premium facial tissue.
Result
A contemporary package design that “pops-out” at shelf and conveys superior softness with soothing and comforting qualities of lotion.