Welcome to the Town of Essex
BACKGROUND
The Town of Essex in southwestern Ontario is an amalgamation of four municipalities, which boasts a diverse landscape and culture. The Town retained SL to develop an identity through the design of a new corporate logo, signage, and a marketing plan to promote the Town’s new identity and points of interest.
CHALLENGE
Our task was to produce designs that reflect the community’s make-up as well as a strategic marketing plan that will promote Essex as a destination for residence, investment and tourism.
SOLUTION
SL developed different workmark options reflecting a range of potential icons which came out of a brainstorm session. The logo that came out the winner is dynamic with modern and vibrant colours that unite the four communities. Tagline and signage were also developed to recognize the assets and destinations throughout the amalgamated Town.
RESULT
A new Town identity was developed, one that is fresh, vibrant and reflects the municipality’s unique make-up.