Shikatani Lacroix

Shikatani Lacroix has enjoyed a long-standing relationship with Tetley, working together on many exciting projects for over 18 years. Recently, SL partnered with Tetley on a line extension project that has garnered them a prestigious industry award. Congratulations Tetley!

Tetley has long been respected by tea drinkers for quality teas. Now, the industry recognizes this too. Tetley hot Green tea Pomegranate and Tetley hot Green Tea Blueberry have won the prestigious Canadian Grand Prix Best New Product Award in the total beverage category!

The Grand Prix, sponsored by the Canadian Council of Grocery Distributors, began in 1993 and is the longest running award program in the food industry. The competition is open to manufacturers and distributors of all sizes, for new products across a wide range of food, non-food and private label categories.

Winning this prize is the biggest honour for CPG manufacturers. Out of 202 entries, Tetley Canada was up against fierce competition, which was judged by a 32-member panel, comprising of consumers, food editors, journalists, advertising executives, packaging designers and CCGD distributor members from across Canada. Products were judged based on five criteria: Presentation and Packaging (25%), Product Characteristics (25%), Innovation and Originality (25%), Overall Consumer Value (20%) and Consumer Acceptance Value (5%).

Every entry that achieved a cumulative average score of at least 70% in judging became a finalist. Five Tetley products were nominated finalists for their Canadian Grand Prix Best New Product Awards, with the Grand Prix going to Tetley hot Green tea Blueberry and Pomegranate. Just another reason why there’s nothing quite like Tetley.