Shikatani Lacroix

BACKGROUND
As one of North America’s leading diversified financial services companies, Royal Bank of Canada sought to further differentiate itself in the marketplace and deliver a superior client experience. Shikatani Lacroix was retained to create design standards for a variety of branch locations.

CHALLENGE
SL identified the need for a branch environment that balances privacy and comfort, human interaction, and a modern and efficient design. Aside from reflecting RBC’s positioning as a knowing resource where clients feel significant and connected, designs needed to be flexible and ensure consistency across a range of branch locations.

SOLUTION
SL delivered designs and signage built with clients in mind, allowing them to choose their own level of interaction with RBC. The new branch experience begins outside with distinctive architectural elements and strong visibility. Inside, designs for different branch types and sizes all offer ample space, sitting rooms, private meeting spaces and easy navigation. Designs include options to cater to specific markets.

RESULT
SL’s design successfully create a comfortable banking experience that puts the consumer in charge of his choices, reinforcing the brand promise and supporting the decision to bank with RBC.