Designing Engaging Experiences
The term “Belonging Experiences” was born out of twenty-five years working on some of the world’s leading consumer packaged goods, service providers, and retail brands. Through this unique vantage point, it became quite clear to me that the next decade will see a significant shift in how consumers interact with package goods, retail and service brands. The term clearly captures the essence of this change, articulated through the combination of two emotional words.