Cineplex/Galaxy Puts New Pop In Their Packaging
When Cineplex merged with Galaxy Cinemas, the organization identified the need for a unified brand identity for its popcorn packaging in order to provide the chain with manufacturing and marketing efficiencies.
The popcorn bags needed to reinforce a strong image of fun and excitement, but also have a user-friendly functionality to assist staff in clearly selecting the right package size during the peak selling periods prior to and during movie presentations.
Shikatani Lacroix developed consistent pop imagery that could be easily and cost effectively extended across the three different package formats, while allowing flexibility at the print stage to differentiate each size based on designated color combinations.
The new packaging was well received by both staff and consumers, and Cineplex Galaxy leads the industry in food sales.