New Tetley Flip Top Carton
Shikatani Lacroix and Tetley have shared a long standing working relationship for over 16 years. As part of this relationship, Shikatani Lacroix provides yearly brand tune-up sessions to identify business opportunities based on consumer trends and unmet need states.
Tetley has gained market share leadership in both the black tea and herbal tea categories through innovation and new product initiatives. As part of the brand tune-up process, Shikatani Lacroix identified a need for an improved storage solution for Tetley’s core product, Orange Pekoe tea.
SL explored a wide range of container shapes that were subsequently taken into research. From key learning, Shikatani Lacroix developed a stronger package with a “flip top” to allow for easier access to the tea bags by consumers, while also reducing material cost for Tetley.
The launch of the new Tetley flip top carton received rave reviews, and generated a significant sales increase as reported by ACNielsen.